Today on the podcast, award-winning author, Draft2Digital marketer, and podcaster Kevin Tumlinson joins Brian and Rekka to talk about his vision for the future of indie publishing.
Kevin hosts the Wordslinger Podcast which allows him to talk to writers and other indie entrepreneurs about their tricks, tips, and tactics for advancing the lives they want to live.
Rekka and Kevin had a conversation at the SFWA Nebulas last year, and he said something that she earmarked to interview him about one day. When Brian and Rekka set up the Hybrid Author Podcast, she knew it was time.
A mailing list is key. Kevin has backed off his marketing polish and started writing more personal updates to his readers. He also engages his readers by inviting them to catch his typos and formatting issues, with the ability to appear in a “Changelog” in future updates of his published books.
Kevin recommends including a Call to Action (CTA) in your books to ask for reviews.
Focus on a slow burn success rather than an explosive, flash-in-the-pan launch.
Find Kevin Online:
The Girl in the Mayan Tomb by Kevin Tumlinson
@kevintumlinson on twitter
- For your first time drinking scotch, try with a blend, not a single malt.
- The Texas legislature (of Brian) has determined that Lockhart, TX is the BBQ capital of Texas
- Own your product but also own your audience.
- When starting, it’s good to self-publish, build your audience, get a taste of what your audience likes, then proceed from there.
- Get very personable with your audience. Slick marketing techniques don’t always drive interaction with your audience.
- Think of the book itself as your first and most important marketing tool. Invest in the cover, invest in the editing, invest in everything that will make the book as good as it possibly can be.
- Try to focus on one thing at a time vs. trying to do everything at once. You’ll be far less stressed, and you’ll more easily see progress.
- Moderate paced growth can sometimes be far better than explosive growth, and may give your life and career a far stronger foundation for future growth.
- Ask for reviews in the back of your book.
- Build your mailing list and cultivate a good relationship with your readers so you don’t have to chase the latest marketing ad techniques.
- There is a certain sense of accomplishment/validation when you are offered a deal from a publisher, but remember you do not have to take the offer.
- The future may include artisan publishers that can come alongside independent authors to empower the author and help get their books into the hands of their readers.